The Covid-19 pandemic greatly impacted higher education. In the fall of 2021, graduate students in the Minnesota State University, Mankato Content Strategy class conducted a content audit on two department webpages each. What I discovered in my content audit of the Finance and Computer Science department webpages revealed a number of ways that MNSU could appeal even more to its current and prospective students.
PDF: Content Audit
Tools Used: Microsoft Word, Acrobat Pro, Adobe Photoshop, Adobe InDesign
Skills: Content audit, research, image editing, technical writing
Use: Analyzing the content of a website and combining that analysis with comparator websites produces valuable insights.
